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M-real Digital imaging announces the launch of the ‘silver’ paper range
M-real, Europe’s top fine paper producer announces a major change to its digital papers range. The new look ‘silver’ paper range comprises 27 papers covering the complete digital printing spectrum from Indigo and Xeikon presses, to laser printer/copiers, and large format and desktop professional inkjet printers.
M-real Digital imaging’s Marketing Manager, Dr Helga Zollner-Croll, comments, “The acquisition by M-real of Zanders provided us a with a range of products, which, whilst solving the needs of the digital printing industry, was not easily recognised as a cohesive brand. By consolidating the range and relaunching it under the silver name, we have created a more focused range of products which will provide the reassurance needed by digital printers who demand a quality product.”
M-real Digital imaging will be using Europe’s largest sales network, M-real alliance, combined with the Map Merchant Group, to ensure the range is available word-wide. From September this year, the range will be sold through a network of specialists alongside other M-real products. The new brand is further supported by an extensive range of marketing and sales collateral such as product guides, swatches and brochures.
Following a switch in production from the Silverdalen mill, the silver paper range of the fully coated qualities is now produced at Zanders’ Gohrsmühle mill, which is certified to the ISO 9000 quality management system. The uncoated and light coated products are produced at the Pont Sainte Maxence SA mill in France. The French production site also specialises in the conversion of digital reels for Xeikon technology. The transfer of production from Sweden to Germany, combined with the recent investment in R&D has allowed several improvements to be made across the entire range, guaranteeing higher whiteness and opacity, improved formation and smoothness, runability and printability than ever before, ensuring that existing customers will find either replacements or improved products.
The silver paper portfolio comprises four distinct brands and comprises;
For Indigo and Xeikon
silver digital – formerly known as Silverblade Digital, this is a premium quality, woodfree paper range available in both sheets and reels. silver digital sheets have been certified for use with all types of HP Indigo sheet-fed digital presses. While silver digital reels are currently being for Xeikon and HP Indigo reel-fed presses.
The range comprises; silver digital supra, matt and gloss. In addition Xeikon equipped printers can choose from two additional grades; pure and supergloss.
For digital colour laser copier/printer systems
silver image – a range of woodfree papers with a special surface treatment. Specifically developed for the professional colour and high performance end of the market it is compatible with various digital, four-colour printers and copiers from a variety of manufacturers including Canon, Minolta, Ricoh, Sharp, Océ and Xerox. It comprises; silver image pure, supra, matt, gloss and supergloss. The assortment is available in following sizes - A4, A3, A3+ and SRA3 - naturally reflecting those of standard laser copier/printers, and also in the standard US sizes – 8 ½“ by 11“, 11” by 17 and 12” by 18”. .
For cut size inkjet printers
silver jet – is a coated paper for producing high quality prints and is suitable for almost all types of inkjet printing. Formerly known as Zanders Imaging Jet, silver jet draws on the strength of Zanders knowledge in this sector. It has been successfully tested on all well known desktop inkjet machines and is aimed at professional users such as advertising and design agencies, photographic finishers and digital printers. The range comprises; silver jet satin, satin 2 sided, transparency, supergloss, instant dry gloss, as well as special silver, gold and pearl finishes.
For large format printers
silver jet pro – formerly known as Zanders Imaging Jet Pro, the silver jet pro range of products has been successfully tested across a variety of inkjet and plotting machines from manufacturers including Encad, HP, Epson and Canon. Designed for use on large format inkjet printers for professional applications the range is split into two groups depending on application, namely CAD and Graphic Arts.
The range comprises; silver jet pro standard opaque, brilliant white, satin, flame retardant, backlit, instant dry gloss, photo paper semigloss and photo paper gloss.
For further information please contact:
Andrea Donath
Project Manager Digital Imaging
Phone: +49 (0) 2202 - 155888
Andrea.donath@m-real.com
Helga Zollner-Croll
Marketing Manager Digital Imaging
Phone: +49 (0) 2202 - 152052
Helga.zollner-croll@m-real.com
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