M-real Digital imaging wins Mailingtage Award 2003 for the best digital print mailing!
With the award-winning M-real direct mail campaign to win back customer confidence in the silver range products paper merchants and digital print service providers have been convinced throughout Europe of the advantages of the new silver digital . The four-step campaign of asynchronous mailing was designed to use the opportunities of ‘one-to-one-marketing’ with variable data in a consistent way. Mrs. Andrea Uhl, Project Manager M-real Digital imaging: "Digital printing offers multiple opportunities to explore an entirely new dimension of addressing your customers. For marketing materials advertising contents can be designed individually page by page. By combining both the unique technology of personalised visuals and professional printing on certified digital papers of the silver digital product line it was possible to carry out a direct mailing campaign which was most convincing at an international level. The response quota in the individual countries speak for themselves."
The Mailingtage Award has become a tradition: in 2003 for the fourth time the best, most attractive and most creative mailing was given an award. An independent jury existing of Gabriele Baron ( Baron Text & Training), Armin Baier (Weltbild Verlag), Stefan Lang (Deutsche Post AG), Anja Haller (IM Marketing-Forum GmbH/Organizer) examined, rated and made a decision. The award was presented at the Nuremberg/Messe.
For further information about Digital Imaging please refer to:
Andrea Donath, Project Manager Digital Imaging Phone: +49 (0) 2202 – 155888 E-mail: andrea.donath@m-real.com
