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M-real Digital imaging launches mailing campaign for the new silver jet inkjet paper range
M-real Digital imaging is positioning its new silver jet inkjet paper range with a two-stage mailing campaign in Germany, France and Great Britain. In particular, the creative mailing campaign targets advertising agencies, corporate marketing departments and paper wholesalers. silver jet paper in six different specifications has the right surface for every printed item due to its improved ink absorption. As a result, all prints achieve first-class results. silver jet is best used for graphics, photos, presentations and brochures as well as greetings and invitation cards.
By turns amusing, contemplative, provocative or playful: M-real Digital imaging is advertising the revised range of its silver jet inkjet paper with a two-phase campaign in Germany, France and Great Britain. With "brilliant" images and saucy slogans, the younger generation is to be consciously addressed as the users of digital technologies. The campaign is particularly targeted at professional users in advertising agencies.
In the first stage of the creative mailing, two different teasers are to be sent to the two target groups – women and men – by fax with a form for faxed replies. The mailing specially targeted at women indicates that they might find "the right one" (or even "right ones") with silver jet. This draws attention to the opportunity to order a sample folder. Potential male customers are incited to order the folder with the provocative question "Do you want more?".
In stage two the requested folder, which contains a CD with test images and plain samples from the silver jet inkjet paper range, is sent out to interested parties. The customers can thus see the silver jet print quality for themselves. Due to the improved ink absorption, the new inkjet papers display high brilliance and colour fidelity. The new inkjet papers are suitable for the area of advertising materials, such as presentations, brochures and advertising graphics.
Andrea Donath
Marketing Project Manager
M-real Zanders GmbH
Specialities business
Digital Imaging
An der Gohrsmühle
51465 Bergisch Gladbach
Deutschland/Germany
andrea.donath@m-real.com
Tel: +49(0) 2202 - 15 5888
Fax: +49(0) 2202 - 15 4410
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